You searched for: "*"

The results has been filter on Catalogues containing ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing.
ANA has found 19 results for you, in 152 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

AUDE

This paper discusses about AUDE (Analyse Unifiee des DonneEs), a new marketing tool, launched in FRANCE last fall 1992 and which has jointly been developped by SECODIP and MEDIAMETRIE. The two main topics addressed by AUDE are on the one hand TV...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Author: Alain Quaghebeur
Company: KANTAR TNS Malaysia
June 15, 1993